Robbie Williams, Porto Cervo and one of Sardinia's most iconic hotels proved to be a powerful combination on August 9. BIG ART Festival, founded by Maxim Berin, returned with an evening designed not simply as a concert, but as a complete experience encompassing music, fashion, jewellery, gastronomy and carefully considered hospitality.
Romazzino welcomed a cosmopolitan guest list that included Domenico Dolce, Sylvie Meis, Tara and Jessica Getty and Caroline Scheufele, as well as personalities from the worlds of fashion, luxury and entertainment.
The hotel's identity was woven into the experience. Surrounded by the beauty of Costa Smeralda, guests moved from sunset drinks to an elegant dinner and a carefully paced programme, with Romazzino's hospitality providing the foundation for the night.
The programme extended beyond music. Chopard and Caroline's Couture staged elegant high jewellery and fashion presentations, giving guests a close view of exceptional design and creating one of the evening's most memorable visual moments.
Contemporary innovation was represented by DENZA, the premium mobility marque of BYD Group. Its relationship with BIG ART Festival, launched in Hong Kong in spring 2026, continued in Porto Cervo with Alessandro Grosso, Italy Country Manager for BYD and DENZA, marking the development of a partnership built around design and new luxury experiences.
Food and wine were approached as part of the entertainment rather than an afterthought. Adoria Caviar presented its Signature Beluga, Asetra and Imperial selections, D.Rock created a dedicated champagne bar, and La Scolca and Il Palagio by Tony Sasa supplied wines for the evening.
Host Eleonora Incardona, wearing Chopard jewellery, connected the different chapters of the programme. Max Merseny's refined performance gave way to the infectious energy of the Esteriore Brothers, turning the dinner into a celebration well before the headline act appeared.
When Robbie Williams finally appeared, the evening moved into another gear. He performed for more than 80 minutes, opening with 'Let Me Entertain You' and delivering a set filled with the songs that have defined his career, including 'Feel' and 'Angels'. The response was immediate, emotional and impossible to stage manage.
Maxim Berin, CEO of Berin Iglesias Art and Founder of BIG ART Festival, called the Porto Cervo edition a particularly emotional chapter. "There are evenings that cannot be recreated because their energy belongs to one place and one moment. Robbie was extraordinary, the audience gave him incredible energy and Romazzino was the perfect setting. Our purpose is to bring remarkable people together and create memories that last beyond the final applause."
The festival's next destination is already set. On October 10, BIG ART Festival will make its Singapore debut during the city's Formula 1 weekend. Hosted at Capitol Kempinski Singapore and headlined by Busta Rhymes, the event will carry the format into a new market while preserving its central idea: exceptional artists, remarkable places and unforgettable shared experiences.