Monte-Carlo Beach reopened for the season on April 13, 2026, at its usual home in Roquebrune-Cap-Martin, a private beach club built around an Olympic sized heated pool, wellness facilities and a run of dining venues that together have made it one of the Riviera's most enduring social institutions as it approaches its hundredth year in operation.
This year's headline addition is a partnership with the fashion house Jacquemus, which has reworked part of the club into a pastel hued Riviera setting running through September 27, 2026. The collaboration is a seasonal takeover rather than a permanent redesign, the kind of limited run partnership that has become a fixture of how European beach clubs refresh their look for returning members year to year.
The dining side of the club has also expanded for 2026. La Vigie Zanoni Monte-Carlo, a new venue helmed by Italian chef Simone Zanoni, opened in June serving seasonal Italian cooking from the tip of the peninsula, while Maona Monte-Carlo returns for a second season with a menu drawing on Greek cuisine and a Mykonos inflected atmosphere. A further partnership with Lamborghini Monaco has brought branded activity to the club's padel courts.
None of this is a departure from what Monte-Carlo Beach has always sold, proximity to the water, a kitchen worth staying for, and a reason to be seen there rather than at any of the Riviera's other clubs. What changes each year is simply who the club partners with to make that case, and for summer 2026 the answer is a fashion house known for turning a stretch of coastline into a single, photographable colour palette.