Lidia Weber, Mariya Naydis, Iryna Natalicheva and Nadine Ahmad Make Their Case at Oktoberfest. What happens when Bavarian tradition meets couture, contemporary jewellery, art and fragrance?
Nadine Ahmad
At Munich’s Marstall during Oktoberfest 2026, the answer came not from a runway but from the women wearing it.
Lidia Weber, Mariya Naydis, Iryna Natalicheva, Nadine Ahmad and Anna Stukkert each approached the codes of festive dressing differently, turning one of Munich’s most traditional occasions into an unexpected conversation about contemporary style. Lidia Weber offered one answer through the pairing of couture and jewellery.
Lidia Weber
The Managing Director of Oliver Weber Collection wore a creation by Lana Graff, whose work spans more than three decades of haute couture, bridal design and theatrical costume. Jewellery from Oliver Weber Collection, including delicate pearl accents, gave the look its own contemporary interpretation of festive elegance.
Anna Stukkert
For Anna Stukkert, the answer came through Tracht itself. She wore a creation by Iryna Natalicheva, the Munich designer behind the newly founded label tracht N trend. Natalicheva graduated from ESMOD Munich with the highest distinction and received the Goldene Nadel in 2014 for her Kavkaz collection. The connection between Kavkaz and tracht N trend is more significant than it might initially appear. Both begin with traditional dress, not as something static, but as material for contemporary design.
Natalicheva preserves its cultural references while changing proportions, construction and styling to create something intended for the present. Mariya Naydis chose perhaps the most personal approach of all, appearing in a dress she created herself. Her practice extends beyond fashion into painting, performance and cinema.
Anna Stukkert, Mariya Naydis
At Marstall, she also presented international producers with the teaser for “Rendez-vous mit Jesus”, a project combining painting, contemporary dance, philosophy and film and reflecting her distinctive visual language inspired by contemporary European art and theatrical aesthetics. Nadine Ahmad brought yet another creative world into the evening. The founder and CEO of niche fragrance house Young Voyage appeared in a Dirndl by Noura Hermosa, connecting the visual language of fashion with the sensory world of contemporary perfumery. Her debut fragrance, Musk Thé, is the first of five fragrance lines: vegan, intimate and limited to exactly 1,000 bottles. Its plantable seed-paper packaging and the use of AI in the creative process reflect Young Voyage’s connection between nature, technology and human instinct. Ahmad also spent two years defending the Young Voyage name against Hermès, emerging without changing a single letter. 
Together, the women at Marstall illustrated why Tracht continues to evolve. Its future may not lie in abandoning tradition, but in allowing designers, artists and creative entrepreneurs to interpret it through their own disciplines.
That may be the most interesting Bavarian fashion story of 2026: heritage is still present, but nobody is required to wear it in exactly the same way.